Best Digital Marketer in Kerala
Meta Ads Specialist
Digital Marketing Freelancer • Meta Ads Specialist • Performance Marketing • Lead Generation Specialist
Hi, I'm Fathima Sana, a Digital Marketing Freelancer in Kerala specializing in Meta Ads, Performance Marketing, and Lead Generation. I help businesses generate qualified leads through data-driven advertising strategies and continuously optimize campaigns to improve ROI.
ROI: 80x
Meta Campaigns
10,000+
Qualified Leads
8 TO 200+
Student Enrollment Growth
10,000+
Qualified Leads Generated
₹4,00,000
Client Revenue Generated
₹20 - ₹30
Low Cost Per Lead (CPL)
Helping Businesses Generate Qualified Leads Through Meta Ads
A digital marketer with roots in startup growth and hands-on execution
Professional Summary
I'm a Digital Marketing Freelancer in Kerala specializing in Meta Ads, Performance Marketing, and Lead Generation. I help businesses generate qualified leads, increase conversions, and improve their return on ad spend through data-driven advertising strategies. My experience includes planning, launching, and optimizing campaigns for businesses across different industries, with a strong focus on continuous testing and performance improvement. I'm passionate about helping brands grow through measurable marketing strategies that deliver real business results.
Why work with me?
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Meta Ads & Performance Marketing
I plan, launch, and optimize Meta Ads campaigns that help businesses generate qualified leads, improve conversions, and maximize Return on Ad Spend (ROAS). Every campaign is backed by data, testing, and continuous optimization.
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Lead Generation Strategy
As a Digital Marketing Freelancer in Kerala, I focus on building lead generation systems that attract the right audience and convert them into valuable business enquiries through targeted advertising.
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Continuous Campaign Optimization
Performance marketing is never "set and forget." I regularly analyze campaign data, test creatives and audiences, optimize budgets, and improve campaign performance to achieve better Cost Per Lead (CPL) and higher ROI.
Digital Marketing Services
Helping businesses grow through Meta Ads, Performance Marketing, Lead Generation, and Social Media Marketing.
Meta Ads Campaigns
Advanced Facebook and Instagram ad management. This includes custom audience targeting, pixel integration, retargeting funnels, and continuous performance optimization.
- Custom Audience Segmentation
- Meta Pixel & A/B Testing
- Dynamic Retargeting Funnels
Lead Gen & Funnels
Building end-to-end sales paths designed to convert cold audiences. Experienced in creating low-commitment entry offers that scale customers into high-value products.
- Low-cost entry-point funnels
- WhatsApp & DM Automation
- Lead Nurturing Workflows
Social Media & Content
Instagram growth planning, theme-based video content strategy, and viral challenges. Orchestrating content calendars that drive real community engagement.
- Viral Contest & Challenge Ideas
- Video Content Collaborations
- Inbound Community Management
Performance Analytics
Clean performance reporting that explains exactly what works and why. Translating click-through rates, ROAS, and cost-per-click metrics into actual business profit.
- Weekly ROI & ROAS Reports
- Audience Demographic Insights
- Ad Copywriting Analysis
Experience
Delivering measurable business growth through Meta Ads, Lead Generation, and Performance Marketing for startups and local businesses.
Digital Marketing Freelancer & Meta Ads Specialist
Working as a Digital Marketing Freelancer in Kerala, managing Meta Ads campaigns, Lead Generation, and Performance Marketing for local businesses across bridal, photography, beauty, travel, and service industries.
- Managed Meta Ads campaigns for Lakshmi Bridal Makeup, Gloss Wedding Photography, Midukki Makeup Studio, and Blue Star Cruises to generate qualified leads and improve campaign performance.
- Generated 40+ qualified WhatsApp leads with a Cost Per Lead (CPL) of just ₹20–30 through optimized Meta Ads campaigns.
- Managed client acquisition, campaign strategy, audience targeting, ad copywriting, and campaign optimization from onboarding to reporting.
- Planned full-funnel campaigns, starting with brand awareness and scaling into high-converting lead generation campaigns.
Digital Marketing Executive
Joined as a student coordinator when the academy had only 8 enrollments, moving into digital marketing to engineer growth strategies.
- Spearheaded paid and organic campaigns that scaled student enrollments from 8 to 200+ in under a year.
- Outlined a ₹5,000 / 21-day low-friction introduction program to successfully convert cold traffic into premium packages.
- Produced over 10,000 leads through funnel strategies.
- Configured DM automation, managed Instagram challenges, and hosted webinars to build deep user trust.
- Constructed an active online community of 1,000+ students from scratch at zero ad cost.
Skills
The platforms, strategies, and creative tools I use to execute campaigns
Advertising & Strategy
Execution & Tools
Bachelor of Technology (B.Tech)
Electronics & Communication Engineering
GEC Kozhikode, Kozhikode, Kerala
Contact
Have a project in mind, need to optimize your current ad spend, or want to discuss a full-time role? Drop a message!